Following the recent breakthrough of artificial intelligence (AI), many have been wondering how this form of technology can be implemented in the financial services. As newer products emerge, it questions how popular the traditional legacy financial institutions will remain or perhaps, fintech startups will gain an increased number of customers, in a similar way to how Uber affected the taxi industry. According to CNBC, nearly 700 million has been invested in artificial intelligence over the past two years and Sutton explored how it is important to work with the C-suite of a company to give them a roadmap of the capabilities AI has as it provides a way to increase revenue, reduce cost and minimise risk. "Increased investment in AI has been over 30 years coming and technology has caught up to the conceptual promise of what could be done. If you look at all the products deployed by machine learning today, these are not new concepts by any means, but the processing power of the machines has finally reached a point where it is cost effective and time effective enough to generate real results from that information," Sutton highlighted.